Microsoft Tag

2010-11| Role: Senior UX Lead| AR and Image Recognition| Get the App (now defunct)

The Microsoft Tag app lets you instantly connect to a whole new world of information and entertainment. The latest version now reads Microsoft Tag barcodes and QR Codes as well as NFC touchpoints for those with NFC-enabled devices. No need to type long URLs or text short codes, simply scan a 2D barcode or tap a touchpoint wherever you see one. Tag recognition technologies transform traditional marketing, such as print advertising, billboards, packaging and LCD displays, into live links that immediately access info, videos and other materials online... no typing required. The work below illustrates the branding, mobile application, consumer and business web sites.

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